The reason for my disappearance in this space can be traced to all the crazy preparation required for my move to Japan. I'm sorry the news came so late, see you guys in 2098.
I wish. This year, I will be taking part in Tokyo Art Book Fair 2013 with my friend PY. It was one of those 'crazy' ideas that popped up during one of our mass daydreaming sessions together about a year ago. We thought it would be really fun to work on some personal projects and going to Tokyo together. We decided to try our luck this year, unsure of the chances of getting accepted since at that time since only PY had a draft of her zine to send over, and I had practically nothing plus my superficial knowledge about book making. Little did we expect that shit does get real when we got our acceptance email on the last day of July.
It was a really exciting yet unnerving process altogether. It was a ten-week countdown for me since I created Wood&Lead – an attempt to house my illustration and miscellaneous creative works separate from commercial works. I had no idea what it was going to become, but I just kept working. First the logo, then came the drawings and zines and a series of products. As well as self-rebranding (ha ha) – a step which involved brainstorming sessions with my closest friends and family, just to avoid being caught in awkward situations of Japanese clients (/actually everyone in general) struggling to pronounce my name. All in all, this is a huge leap for me but I figured that once I have taken the first step the only way is to just keep running.
Wood&Lead houses all illustration and creative works published under Alexa Ong Seow Fen. I believe that a good piece of work always starts with a pencil sketch. Wood&Lead will always be a work in progress, an effort in strive of personal growth and creative output everyday. [This part may or may not change depending on the direction in which the brand should eventually grow towards.} ☺
At this moment, I am taking the time to update while waiting for my hair to dry and I have to get ready to head to the airport in an hour's time. The past grueling 10 weeks have been intense. Let's say, an ordinary person faces 18 challenges in one big project then the scattered-brainy one faces 15 times of that number – one which included a memory wipeout from my only back-up disk. I thought my heart was going to stop when my hard disk died its very undramatic death. I am glad I survived and it was a great experience doing all these. I think one amazing takeaway from this experience was that I learnt to make decisions fast. [Like which meal to order when you only have 10 mins get your breakfast at Mcdonald's.] I never could in the past, always in dilemma between hotcakes or big breakfast. Of course, a lot of things can be done better. But that would be for the next time if future opportunities present themselves. ☺
Some pictures from my first zine (I made two!) – 36 pages of freshly baked puns! Over the next few days I will try to upload the pictures of the items which I will be selling at Tokyo Art Book Fair 2013. The photoshoot was done at Khay's lovely place, styled entirely by the both of us. These items will also be up on Etsy real soon and available for sale when I am back from Tokyo (because then I am able to mail everything out when I'm back in Singapore). ☺
By the time you are reading this, I am probably on my flight to Tokyo. ☺ Just want to add that this entire project would not have been possible if not for everyone who has been so supportive along the way. A huge thank you for all the support :') Off to my zine adventure!