CITADINES NEW YORK

Citadines Fifth Avenue Launch campaign

The brief of this project is to design illustrated maps to guide guests to the best hotspots from around the newly rebranded Citadines Connect Fifth Avenue New York, whether it is for work or leisure.

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Places to Connect

An illustrated map tracing places New Yorkers go to work and network from around Citadines Connect Fifth Avenue.

Artwork adapted into a FB 360 social post for enhanced interactivity.

FOODIE GUIDE

A map detailing the best street food, bakeries, casual and fine dining hotspots loved by New Yorkers around Citadines Connect Fifth Avenue.

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Elements from the map were also translated into an illustrated guide supporting photos submitted by hand-picked Instagram users.

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Agency: Section
AD: Roy & Michelle