Citadines Fifth Avenue Launch campaign

The brief of this project is to design illustrated maps to guide guests to the best hotspots from around the newly rebranded Citadines Connect Fifth Avenue New York, whether it is for work or leisure.


Places to Connect

An illustrated map tracing places New Yorkers go to work and network from around Citadines Connect Fifth Avenue.

Artwork adapted into a FB 360 social post for enhanced interactivity.


A map detailing the best street food, bakeries, casual and fine dining hotspots loved by New Yorkers around Citadines Connect Fifth Avenue.

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Elements from the map were also translated into an illustrated guide supporting photos submitted by hand-picked Instagram users.

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Agency: Section
AD: Roy & Michelle

Perk By Kate : Bloom As You Are


Inspired by the modern woman who is well put together. The concept of this artwork draws parallel to ‘Ikebana’, the contemplative practice of Japanese flower arranging in which one practices embracing nature as it is.

• bloom as you are •

for Perk By kate





Recent commission for a closed door event organised by Perk By Kate aimed at empowering women in celebration of their natural beauty.

I have initially worked this piece in ink, but the design process took me to rendering the final artwork on Procreate.

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Sometimes it is about letting the process take you and finding your flow. The final result was what I wanted and more. :-) Thank you Kate for giving Wood&Lead a platform to be part of this meaningful conversation!

Innisfree x Wood&Lead for CCF Singapore

In collaboration with Innisfree Singapore, this DIY music box has been designed in support of their charitable cause. With every DIY Music Box sold, $2 goes to Children's Cancer Foundation Singapore. 

The illustration is inspired by a mystical Green Christmas on our tropical sunny island. 

A rare photo of my messy work desk – experimenting with gouache on wood.

A rare photo of my messy work desk – experimenting with gouache on wood.

Uniqlo Live: A Wood&Lead Christmas

Last Christmas, I was invited by Uniqlo to do a live customisation session at Uniqlo Orchard Flagship Store. 

Amongst the multiple customisation orders, the most memorable request for by little Nicole here who wanted to surprise her dad with a Star Wars themed card. 


Some template of works for Uniqlo customers to choose from. :)


Thank you Uniqlo for giving me the opportunity to showcase my works, and the chance to interact with the audience. Wishing everyone a blessed Christmas with your loved ones!


A hand-drawn chalkboard signage for Augustus & Synne's Wedding at Chijmes Hall, Singapore.

A hand-drawn chalkboard signage for Augustus & Synne's Wedding at Chijmes Hall, Singapore.

It was an honour to be approached by my pal to come up with a signage design for his wedding. I was both excited and nervous to work on it as I have never taken up a project like this before, much less on this scale.

So Auggy, being my most laid-back friend ever, gave me with an open brief, and basically I got to do whatever I wanted! Doesn't that sound like the best job ever?

I had a lot of fun working on this, especially when it is for an old friend who made me stand in as a wingwoman once upon a time. The things I do for my friends!

The entire piece of work took me a total of 2-3hrs/night x 7 days thereabouts. I started the process with choosing the calligraphy style I was most comfortable writing with, and working on a rough layout on how I envision the words to flow etc. There was pretty much a lot of sketching done, as well as trial and error of the layout on the board itself.

The whole experience was a backbreaking one, but entirely satisfying as I got the opportunity to improve on my hand-lettering skill. It is a great way to experience typography where every kerning and leading is led by your hand-eye coordination.

While the final work is far from perfect, I must say that I am really relieved at how it turned out. I'm looking forward to work on a second piece if opportunity comes! There will be slots available for commission works in the next month to come (August), please email me at for details! 

Little Skógur

Looking back at Wood&Lead's very first pop-up with The Little Drom Store, what a joy to be given the opportunity to showcase my works at dröm pop! Has it been a year already since I left my mark on the store front of this dreamy treehouse with my POSCO marker?? How time flies indeed! 

I had some luxury of time earlier this year to sit down and figure out 2016 plans for Wood&Lead. This year is looking busy for wedding projects, and a few collaborative projects are also in the planning! What I am really excited about is seeing my art applied and translated on various mediums and canvases. Time to paint, more to share in this space soon. ☺︎

Photos: The Little Drom Store

Pug Life

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The original artwork was created for my friend Sarah's birthday. It was a lot of fun making this piece of work which I thought was perfect in depicting our friendship hinged upon an unhealthy obsession over pugs dressed in ridiculous costumes and all things stupiak. Who would have known that it would catch the interest of Rojak Site (thank you!) to feature this piece of artwork and be able to associate with the mantra of 'Pug Life'. I guess it has been proven, the secret to ballin' hard in life is to dress up as a stick of colorful Japanese mochis and you know, 'pug life' altogether. Or... maybe never to publish a blog post at 3:51 a.m..

Sea of Space

I love watercolor as a medium, and it is possibly the best one to paint my favorite animal in. Painting with water might seem simple but the tricky bit is in managing the layers of translucency to create the right texture as the colors overlap and blend in with a shade of another. At times when I feel that I might have forgotten how to paint, it teaches me all over again – a dab of water and one stroke of color at a time. 

Not too long ago, I caught a glimpse of the ocean giant. At first, I could only see its eyes. Slowly, it emerged and drifted along to the billowy clouds in the sea of space.